6 Best eCommerce WordPress Themes: Conversion-Optimized And Curated

By Colin Newcomer

Looking for the best eCommerce WordPress themes? While you can find plenty of lists with 40+ options, we decided to be a little more selective with this list. Quality over quantity, right?

Because we know that the main shop page isn’t the only important part of a WordPress eCommerce theme, we’ll also give you screenshots of the cart and checkout pages so that you know how each theme handles those vital aspects of user interface.

And no matter which one of these themes you choose, you’ll still be able to use our Heroic Knowledge Base or Heroic FAQs plugins to provide your shoppers with top-notch customer support (sorry for the self-promotion, but we’ve got to keep the lights on!)

Let’s start with a quick discussion of what makes a great WordPress eCommerce theme, then we’ll jump into a detailed look at each theme.

What Makes A Theme One Of The Best eCommerce WordPress Themes?

Picking a good WordPress eCommerce theme isn’t just about finding a pretty theme that includes “WooCommerce compatible” on the feature list.

If you want your store to be as successful as possible, there are some specific areas that you should pay attention to beyond the aesthetics of the design:

  • Performance. It’s important for all sites to load fast, but the stakes are extra high with eCommerce. According to Akamai, just a 100 millisecond delay can hurt your store’s conversion rate by 7%, and even mobile visitors want eCommerce stores to load in under 3 seconds.
  • Mobile-friendly. Speaking of mobile – did you know that mobile sales now make up the majority of eCommerce sales according to eMarketer estimates? Yeah – your theme needs to work great on mobile.
  • Optimized cart and checkout pages. These pages can make or break your conversion rate. You want them free of distractions, unless they’re trust seals or other conversion-boosting content.
  • Conversion-friendly features. Look for features that can boost your conversion rate, like sale countdown timers or opportunities for cross-sells.

While not every theme on this list includes every single feature, we tried to make sure that they all ticked as many boxes as possible.

1. Shoptimizer

Shoptimizer

Shoptimizer is a performance-optimized eCommerce offering from CommerceGurus.

This theme primarily emphasizes two key concepts:

  • Performance
  • Conversion rate

When you’re running an eCommerce store, those two topics should be near and dear to your heart, which is why this theme gets a spot on our list of the best eCommerce WordPress themes.

Key eCommerce Functionality

  • Optimized performance, including nice touches like automatic minification (you can see all the performance data on the theme’s sales page).
  • Conversion-optimized checkout page. You can even hide the theme’s header, footer, and sidebar on the checkout page to eliminate all distractions.
  • Smart microcopy, like the ability to include your return policy and free shipping right below the add to cart button.
  • Request a call back functionality. This unique feature makes a great option for high-value items where customers might want to ask questions before they make their purchases.
  • Sticky product details on scroll. Another neat unique feature that “sticks” important product details to the top as users scroll down the page.
  • Integrated trust badges. You can easily display trust badges on your cart and checkout pages.
  • Sales timers. Add some urgency by displaying a countdown timer or limited stock on the product page.
  • Core pages built with Elementor. This lets you edit them using simple drag-and-drop editing.
  • Slide-out cart page. Customers can easily view their shopping cart without reloading the page thanks to a neat slide-out cart.

Shopping Cart Page

A few things worth noting here are the:

  1. Simple steps at the top to let customers know where they stand in the process.
  2. Trust badges underneath the checkout button.
  3. Smart microcopy at the bottom (free shipping, easy returns, etc.).

Shoptimizer cart page

Checkout Page

Here’s what the default checkout looks like (remember, you can also hide the header, footer, and sidebar for a true distraction-free checkout):

Shoptimizer checkout page

Another nice touch here is the customer testimonial underneath the trust badges. That’s another great conversion-boosting strategy.

Shoptimizer Price And Demo

Shoptimizer costs $99.

Get Shoptimizer View Demo

2. Astra

astra is one of the best ecommerce wordpress themes

Astra is a lean, mean multipurpose theme that’s especially popular with people who build WordPress sites for clients.

While it is a multipurpose theme, it has a great dedicated WooCommerce integration, with plenty of options for controlling how your store looks. It’s super easy to customize and make your own. Or, you can choose from one of the many included demo sites to get a headstart.

Key eCommerce Functionality

  • Awesome performance. In Tidy Repo’s huge analysis of 100+ WordPress themes, Astra was the third fastest theme, only behind super minimalist themes.
  • Customizer controls that let you change up how your product page looks.
  • Off-canvas filtering. A sidebar slide-in lets users access deep product filters.
  • Product quick view. While I’ve seen mixed reports on whether or not quick view is a good thing, Astra includes the functionality.
  • Simple two-step checkout process. An easier checkout means less friction.
  • Distraction-free checkout. You can enable distraction-free checkout mode just by selecting a box in the WordPress Customizer.

Shopping Cart Page

Astra’s cart is pretty simple, which ensures that nothing distracts your shoppers:

astra cart page

Checkout Page

The checkout process is similarly simple (again – that’s a good thing!):

astra checkout

You can also hide the top menu with the distraction-free mode, or add progress icons for the two-step checkout.

Astra Price And Demo

While there is a free version of Astra at WordPress.org, you’ll need the Pro version if you want the best WooCommerce functionality. The Pro version costs $59.

Get Astra View Demos

3. WoonderShop

Woondrshop

WoonderShop is a mobile-first eCommerce theme that, like Shoptimizer, puts a special focus on conversion optimization with features like a built-in cross-sell widget and distraction-free checkout.

It’s also easy to customize thanks to the visual Customizer and the integrated SiteOrigin Page Builder.

When you see the demos, you’ll notice a lot of similarities to Amazon (never hurts to learn from the King, right?).

Key eCommerce Functionality

  • Performance focus, with default Google PageSpeed scores in the high 90s.
  • Mobile-first design ensures that mobile visitors have a great shopping experience.
  • Search autosuggest to help shoppers find the right products.
  • Built-in cross-sell widget to display related products or products that are frequently purchased together.
  • Distraction-free checkout so that you don’t lose shoppers at the last minute, with an option to include trust badges as well.
  • Built-in AJAX product filters to eliminate page reloads.
  • SiteOrigin Page Builder for easy drag-and-drop editing

Shopping Cart Page

The shopping cart page is nice and simple. You can also see the mobile-first design in those big buttons to change the quantity of an item:

Woondrshop cart page

Checkout Page

The checkout page has a great urgency-boosting feature that displays a countdown timer for how long the visitor’s cart is reserved. You also get the trust badge option at the top, as well as the phone number right there in case shoppers run into issues.

You also do get a spot for microcopy at the bottom, which we weren’t able to fit into the screenshot:

Woondrshop checkout page

WoonderShop Price And Demo

WoonderShop costs $79.

Get WoonderShop View Demo

4. Flatsome

Flatsome

Given that it’s the best-selling WordPress eCommerce theme at ThemeForest, we’d be remiss if we didn’t include Flatsome on this list. It has over 77,000 sales, while still maintaining a 4.80-star rating out of 5.

One of the things people love is how flexible it is – Flatsome comes packed with tons of pre-built demos, as well as a custom page builder.

Key eCommerce Functionality

  • Mobile-optimized design for a great mobile shopping experience.
  • Live search so that customers can find the right products.
  • Unlimited product page layouts to make things look just right.
  • Great-looking account pages so that users can manage their orders.
  • Built-in wishlist functionality (self-explanatory!).
  • Built-in product quickview functionality (though again product quickview isn’t always a good idea)

Shopping Cart Page

The shopping cart is a little bit busy, but you could remove those bottom widgets if you wanted a more distraction-free approach:

Flatsome cart page

Checkout Page

The checkout experience looks nice, but again you’d probably want to remove the bottom widgets (you can’t see them in the screenshot):

Flatsome checkout page

Flatsome Price And Demo

Flatsome costs $59.

Get Flatsome View Demo

5. Latest

Latest

Latest is the eCommerce offering from Array Themes, a great theme shop that puts out some of the cleanest-coded themes that you’ll find.

As with many of Array Themes’ themes, it has a minimal design with plenty of white space. If you like that airy feeling and clean, performance-optimized code, this one will make a great option.

Key eCommerce Functionality

  • Clean code means fast load times and good cross-browser compatibility.
  • AJAX category menus so visitors can see more products without leaving the page.
  • Mobile-friendly design, with plenty of easy-to-tap buttons.
  • Built-in related products area for easy cross-selling.
  • Upsell option on the cart. It does a good job of giving you the chance for the upsell without being too distracting.

Shopping Cart Page

The cart page is nice and simple, with the only addition being that single product upsell. You can also see how the quantity buttons are easy for mobile users to tap:

Latest cart page

Checkout Page

The checkout page is similarly minimal, though it would be nice to have some built-in areas for trust badges:

Latest checkout page

Latest Price And Demo

Latest is available as part of the $89 Array Themes club.

Get Latest View Demo

6. Shopkeeper

Shopkeeper

Shopkeeper is another one of the best-selling eCommerce themes at ThemeForest. While it’s not quite as popular as Flatsome, it’s been purchased over 23,000 times and has a stellar 4.62-star rating out of 5.

Shopkeeper has more of a creative, modern aesthetic, which makes it a great option for stores with that type of branding. It’s also flexible and keeps things pretty minimal to put the focus on your products.

Key eCommerce Functionality

  • Easy to customize thanks to the WordPress Customizer and a built-in page builder.
  • Built-in product quickview if you want it.
  • Built-in wishlist functionality.
  • Related products widget to help with cross-selling.
  • Integrated product video feature, which is great to show your products in a more detailed video format.
  • Simple distraction-free cart and checkout to boost your conversion rate.

Shopping Cart Page

As you read above, Shopkeeper offers a simple cart page that’s free from distractions:

Shopkeeper cart page

Checkout Page

Similarly, the checkout page is also pretty straightforward:

Shopkeeper checkout page

Shopkeeper Price And Demo

Shopkeeper costs $69.

Get Shopkeeper View Demo

Which Of These Best eCommerce WordPress Themes Is Right For You?

So which one of these themes should you actually go with? Let’s run through a few scenarios…

If you geek out over conversion-friendly design and want a WooCommerce theme that’s built to convert right out of the box, Shoptimizer and WoonderShop are probably your best bets.

On the other hand, if you’re more concerned with a theme that’s flexible and easy to make your own, the many pre-built demos of Flatsome or Shopkeeper might be up your alley. Astra is another solid bet here.

Finally, while all of these themes should load quickly, Astra, Shoptimizer, or Latest seem to be the absolute fastest WooCommerce themes on this list.

And once again, remember that your customers will need support! And when they need support, a knowledge base built with Heroic Knowledge Base is a great complement to any of these themes.

If you like detailed theme roundups like this one, be sure to check out our post on the best podcast themes, as well!

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