Missed Out Before? [Product Name] Is Available Now
This subject line acknowledges the reader’s past disappointment with the question, “Missed out before?” Then, it announces the product’s availability.
It’s perfect for cart abandoners or wish list users.
Tone: Conversational, empathetic
Tips
- Pair with dynamic images of the exact item they viewed.
- Offer a small incentive, like free shipping, to sweeten the deal.
Say hello to [FeatureName], shipping this week
A direct greeting makes the update more personal, and adding “shipping this week” creates a gentle deadline.
Quick tip: Follow up forty-eight hours later with usage tips. This nudge will keep the excitement alive and reduce the likelihood of the feature being forgotten.
Type: Feature Release
Tone: Friendly, time‑sensitive
Sorry for the Mix‑Up, Here’s the Fix
Type: Shipping
Tone: straightforward, action‑oriented
This apology email subject line is short, rhythmic, and solution-packed.
It works best when a package is delivered to the wrong address or the tracking information is unavailable.
Customers understand because you express regret and instantly offer a solution.
Still thinking about [product_name]? Get free shipping today
Shipping costs scare shoppers away, and offering free delivery is the simplest solution.
Place “today” near the offer so the reader senses a clear deadline.
The question opener sparks a mental yes, priming action. Send this type of email as the second email in a three-part sequence, 24 hours after the first reminder.
For extra flair, embed a countdown GIF in the message body. And because shipping promotions can squeeze margins, restrict the offer to carts above your average order value.
Type
Incentive, Follow-up
Tone
Value-Driven, Encouraging
Complete your order now and enjoy free shipping today
Type
Incentive / Promotional
Tone
Encouraging, value-driven, time-boxed
Free shipping makes customers happy. According to Statista data, extra costs cause 48% of shoppers to abandon their purchases at the last step.
Offering free delivery solves that problem.
Adding “today” creates a sense of urgency without sounding alarmist, which helps safeguard deliverability.
Use this subject line when you can cover postage for 24 hours.
Pair it with a countdown timer GIF in the email to show the hours ticking down.
Similar incentives have yielded open-to-conversion lifts of 8-10%, as shoppers perceive genuine savings rather than just another promo code.
Your order is on the way, track [product] now
Type
Transactional, Shipping Update
Tone
Reassuring, clear, action-oriented
Transactional mail feels urgent because you asked for the information by buying something.
Send this kind of automated email within minutes of label creation because Shopify’s data shows automated order messages pull 40–50% open rates, nearly double bulk campaigns.
The verb “track” signals utility, the bracketed product tag personalizes the experience, and the word “now” nudges quick clicks without sounding bossy.
I suggest adding a thumbnail of the item and a bold “See live status” button.
Customers skim, tap, and feel at ease. That peace reduces support tickets.
Example Email
Hi [first name],
Your parcel left the warehouse a few moments ago.
Tap below to see every stop, from our dock to your door.
Track my package
Thanks for shopping with us.
