Price update effective on [date], what to expect next
- Type
- Professional, Transactional, Pricing
Use this subject line to calm customers. It works best when trust already exists.
The message signals respect for planning cycles and budgets.
In the email body, explain the new price, the reason behind the change, and the support that stays in place.
Price update example email:
Hello [name],
A pricing update will take effect on [date].
The new rate reflects the additional product maintenance and support coverage that many teams requested. All existing features will remain available.
…
If you have any questions, just reply.
Thanks,
The Billing Team