Back in stock, free shipping for early buyers
Type: Promotion, Incentive
Tone: Incentivizing, Concise
If you’re offering free shipping, mention it in the subject line to increase clicks.
The body should emphasize the limited time frame and clearly list exclusions.
Only a few left, [product] restocked
Type: Scarcity, Countdown
Tone: Urgent, Clear
When the restock is small, count-based lines convert better than vague urgency.
Include an approximate number in the email body and add other details.
Your waitlist update, [product] is here
Type: Waitlist, Transactional
Tone: Clear, Appreciative
Send this when the audience opted into alerts
Include the reservation link, the length of the hold, and the estimated dispatch date in the email.
Hey [name], [product] is available again
Type: Casual, Personal
Tone: Conversational, Low-pressure
This subject line reads like a friendly message, which is ideal for lifestyle and small-batch brands.
Use it when restocking is routine and the brand voice is informal.
[product] restocked, limited quantities, act fast
Type: Scarcity, Promotional
Tone: Urgent, Practical
When inventory truly runs low, be honest about counts and timelines, because transparency builds trust.
Missed out before? [Product] back, reserve now
Type: Re-engagement, Recovery
Tone: Persuasive, Gentle
Use this subject line for prospects who clicked but did not buy. Name the product, remind them of what mattered before, and then offer them a simple way to reserve it.
[product] just landed, grab [your size] while it lasts
Type: Restock, Size-focused
Tone: Direct, Helpful
Use this when inventory is returned with limited sizes and your audience cares about fit.
Begin by naming the product, then address the reader’s likely concern, such as size or color.
Good news, [name], [product] is back in stock
Type: Back-in-stock, Personalized
Tone: Friendly, Appreciative
From the team’s side, this one feels like a small celebration. The favorite [Product] returned, and a spot was held for the reader, so mention the win, then move fast.
Use this subject line when past interest has been tracked or when there was a waitlist.
Back-In-Stock Email Example:
Hey [name],
We saved one of the [product] in your size because of your earlier request.
Click to claim it before it slips away.
If you have any questions, just reply thi email.
Guess What’s Back? [Product Name] Just Restocked!
Type
Marketing
Tone
Playful, energetic
Why This Works
This automated subject line plays on the reader’s curiosity and excitement.
You know the thrill of seeing a favorite product return, so tap into that.
Using “Guess What’s Back” teases the announcement, then “Just Restocked” delivers the payoff. It feels personal, and it can bump open rates for back-in-stock email subject lines and product restocked emails.
When to Use
Send this when you have a limited batch of a high-demand item and want to create a buzz.
It works best if you segment by behavior, for example, past purchasers or waitlist subscribers. Emojis aren’t mandatory but can add to the vibe, for example “🎉” after “Restocked!”
[Product Name] Is Back in Stock, [Name]!
Tone
Friendly, direct
Why This Works
By putting the customer’s name in the subject line, it feels like a personal note. It feels more like a heads-up from a friend than a mass email.
Tips
- Ensure your merge tag populates correctly, or it can land as “, !” which confuses readers.
- To keep it concise, limit personalization to the first name. Longer merges get truncated on mobile.
Your Wait Is Over, [Product Name] Is Here Again!
This subject line conveys a sense of urgency and relief. “Your wait is over” signals the end of anticipation, and “is here again” confirms availability.
It’s conversational, and it reads like a friendly heads-up you’d share over text.
Type: Urgent Announcement
Tone: Excited, reassuring
Example Email
Hey [Name],
Great news, the Wireless Headphones you’ve been eyeing are back on our shelves.
We had a record run on this set, so we restocked just for you. Grab yours now before they sell out again!
Cheers,
The Acme Audio Team
Missed Out Before? [Product Name] Is Available Now
This subject line acknowledges the reader’s past disappointment with the question, “Missed out before?” Then, it announces the product’s availability.
It’s perfect for cart abandoners or wish list users.
Tone: Conversational, empathetic
Tips
- Pair with dynamic images of the exact item they viewed.
- Offer a small incentive, like free shipping, to sweeten the deal.
Stock Alert, Limited Quantities of [Product Name] Available
Tone: Direct, cautionary
“Stock Alert” reads like a system notification, so it pops. “Limited Quantities” triggers scarcity. Because automated back‑in‑stock emails average a 59.19% open rate, leaning on automation here pays off.
Tips
- Show remaining unit count in the preview text for extra urgency.
- Suppress this send once inventory dips below five units to avoid disappointed clicks.
We Saved One for You, [Product Name] Just Landed
Tone: Empathetic, generous
“We saved one for you” feels considerate, like a shop clerk holding an item behind the counter. It taps into the memory of an earlier interest.
Back-in-Stock Example Email
Hey [Name],
You asked for a heads‑up, so here it is.
The Bamboo Blender is back in limited stock, and we set one aside for 24 hours.
Claim it before the timer hits zero, and we will waive shipping.
Grab Your Blender
Cheers,
Coco Kitchen Team
Sneak Peek Restock, Early Access to [Product Name]
Type: Pre‑Launch Teaser
Tone: Mysterious, exclusive
“Sneak Peek” hints at secrecy, and “Early Access” rewards loyal fans.
Quick note, sprinkle product photos but blur them slightly for intrigue.
Tips
- Send to loyalty program members first, then open the floodgates 12 hours later.
- Add a short testimonial carousel in the email to refresh product value.
