Say hello to the latest version, built for you
Type: SaaS, B2B, Product Update
Tone: Professional, optimistic
“Say Hello” humanizes the release. “Latest Version” emphasizes its relevance. “Built for You” underscores the customer focus.
Tips
Include a bullet list of the top three features in the first fold of the email, each linked to deeper docs for self-serve readers.
Fresh, fast, and in stock (for now)
This subject line strikes the right balance between playfulness and practicality. It creates a sense of urgency without sounding desperate.
Great for products that tend to sell fast or products that are likely to move quickly. It works especially well for food delivery, wellness products, and seasonal essentials.
Just launched: [Product Name] is here
Basic? Maybe. Effective? Always.
You’re letting the reader know exactly what to expect. This is perfect when the product itself is the headline.
PSA: New arrivals you don’t want to miss
There’s something about “PSA” that makes people stop scrolling. It sounds urgent without being loud. It also suggests value or importance.
Fresh drop alert, meet our new arrivals
Type: Marketing, eCommerce, Product Launch
Tone: Urgent yet friendly
You speak to curiosity and speed at once. “Fresh” signals novelty, “alert” lifts urgency, and “meet” feels personal.
When to Use
Use this subject line right after a big product update, ideally within the first hour of inventory going live.
This Subject Line Can Also Be:
- Just in store, see what landed today
- New arrivals have landed, choose yours now
New Arrival Email Example
Hey [first name],
You asked, we listened.
The latest collection is on the shelf, and the sizes you love are ready.
Stock moves fast, so take a peek while everything is still here.
See you inside,
The Store Team
Fresh on the shelf, [name of product] just dropped
Type: Marketing and E‑commerce
Tone: Friendly curiosity with a hint of urgency
Invite readers to peek at something genuinely new, and you promise immediacy, all in one compact line.
Use this email subject line when a single hero item, maybe a sneaker or a gadget, deserves the spotlight.
This Subject Line Can Also Be:
- New Arrivals Alert, [Product Category] Just Landed
- Hot off the Press, [Product Name] Is Here
Sneak peek, early access to our new collection
Type: VIP / Loyalty
Tone: Exclusive and conversational
This new arrival email subject line uses “sneak peek” to signal a backstage pass. “Early access” adds scarcity, making loyal subscribers feel seen.
Use it 24 hours before a public launch. Exclusivity phrases can raise click‑through by 18%. Test it on your segmented VIP list, watch the lift, and then roll wider if engagement spikes.
New gear alert, claim yours while it’s fresh
Type: Lifestyle and Outdoor
Tone: Bold and adventurous
Use “gear” if you sell apparel, camping kits, or tech accessories. “Alert” rings like a push notification, catching mobile users scanning a crowded inbox.
Timing matters. Schedule emails to send at 8 a.m. local time when people are enjoying their morning coffee and refreshing their inboxes.
Pro tip: Test out a subject line with an emoji, such as 🚨 or 🌄, depending on your brand’s vibe.
Be First in Line for New [Product Name]!
Tone: VIP, urgent
Everyone likes special treatment, right? This subject line promises insider status, using “Be First in Line” to signal exclusivity.
Use it for limited editions or pre-orders and send it to loyalty program members or those on the waitlist. Pair it with a flash sale in the email body and remind readers that once items are gone, they’re gone for good.
Early access, new collection drops tomorrow
Behavior-triggered sends crush broadcast averages.
This subject line promise exclusivity up front (“early access”) and then confirm the timeline (“tomorrow”).
Shoppers plan wardrobes or wish lists; a clear drop date starts that mental countdown.
No fancy adjectives, no hype. Just timing and privilege, backed by data that shows exclusivity fuels curiosity.
Type
Exclusive Preview
Tone
Excited, respectful
