End-of-Year Email Subject Lines

Ready to wrap this year with something special?

This end-of-year subject line adds intrigue while maintaining a personal touch. “Wrap this year” plays on the idea of both finishing strong and gift wrapping, so it’s perfect for eCommerce brands, newsletters, and SaaS annual wrap-up emails.

It also triggers a curiosity loop. What’s special? A sale? A thank-you? A message from the CEO?

This one is straightforward and powerful. Adding personalization with the year (like “Your 2025 recap”) helps people instantly understand what’s inside. The phrase “Let’s look back together” softens the tone. It feels like a friend is reaching out, not a brand bragging about its performance.

Perfect for SaaS apps, streaming platforms, learning tools, or fitness trackers that can showcase usage stats or highlights.

Gratitude emails always work, but this one’s more human than most. It’s warm and personalized without sounding robotic. 

This kind of subject line isn’t about clicks—it’s about connection. It performs best when paired with a heartfelt message inside the email, not a sales push.

Tip: don’t rush it. Send this toward the very end of December or early January to reflect on the full calendar year. And keep the tone gentle and sincere. Your audience can feel the difference.

Urgency meets benefit. This one’s a flexible template that works across industries. You can swap in anything from “your loyalty points,” “holiday savings,” or “free shipping” to “your year-end tax break.”

It helps people focus on what they’ll miss out on if they don’t act now, and the fear of missing out increases open rates.

This Subject Line Can Also Be:

• Let’s close this chapter together, [first name]
• Your [company name] year-in-review is here
• Still thinking about this? Time’s almost up
• One last gift for you this year
• The countdown begins… You in?

I chose this subject line to tap into the natural urge to celebrate. Calling it a “highlight reel” suggests visual storytelling, so readers will expect to find a fun infographic or video inside.

Use this subject line when you have data to share, like projects completed or goals met. Sneak in a quick stat in the preview text, for example “Over 300 tasks done.” Ensure that the email content aligns with the preview by featuring clear visuals or short clips.

Using the word “gift” creates a positive impression, suggesting generosity rather than a sales pitch. Use it for downloadable resources, free consultations, or physical gifts like branded swag. 

This line builds anticipation for what comes after the new year. It’s forward looking, so it fits B2B newsletters, product roadmaps, or service updates.