Enjoy 2X Points with Our Premium Tier
Tone: motivational
Gamified points program? Double the reward and watch clicks soar.
Keep math simple: explain how many points equal one reward. If you can, mention the average premium tier order value lift to connect it to ROI.
Black Friday Early Bird, Go Pro and Save Big
Tone: urgent
Black Friday upsell email subject lines win big. Add a countdown timer to the email to create a sense of urgency and boost conversions.
New Year, New Features, Grab the Elite Pack
Tone: optimistic
People plan fresh starts in January. Combine that desire with messaging about how our products have evolved, and offer a sweet upsell as well.
Go Annual, Get Two Months Free—No Strings
Type: Pricing Incentive
Tone: confident, straightforward
This upsell email subject line emphasizes value. “Two months free” feels like a win, especially for annual plan nudges. And “No strings” eases skepticism.
If you’ve experienced cancellations due to monthly churn, promote this offer during the third billing cycle to reach at-risk users before they cancel.
Pro Users Get This, You’re Missing Out
Type: Feature Comparison
Tone: curious, informal
FOMO at work. You’re clearly showing a clear divide without shaming. This works well when announcing a major new feature that’s only available to Pro or Plus users.
Your Account’s Ready for a Power Upgrade
Tone: proactive, empowering
Use this with accounts showing above-average usage or a recent spike in engagement.
Need More Speed? Upgrade for 2x Faster Sync
Tone: performance-focused
Speed = satisfaction. This subject line promises a solution, but it’s only available if users upgrade.
Add More Power, Stay in Full Control
Tone: calm, confident
This subject line works well when users are concerned about too much change. You’re offering enhancement without sacrifice.
It works well for security, finance, and privacy-conscious tools.
Last Call, Unlock Pro for Half the Price
The combination of price framing and “last call” signals the final boarding gate. Readers who were on an upgrade page now see a clear monetary advantage.
Boost Your Plan, 30% Off Ends Soon
Type: Limited‑Time Upgrade
Tone: concise, direct
The phrase “boost” feels active, while “30% off” gives a clear number. Numbers make it easier to understand things, and they reduce confusion.
This Subject Line Can Also Be:
- Upgrade Now, 30% Ends Tonight
- Save 30%, Supercharge Your Plan
You’ve Earned a VIP Boost, Claim Your Free Month
Type: Loyalty Sweetener
Tone: celebratory
Award language triggers dopamine. In the email, be sure to mention the exact usage milestones the user achieved. Then move on to the upsell: extend perks beyond the free month with a discount on annual.
