Secure your future with our free retirement planning session
Type: Retirement / Advisory
Tone: Supportive, Calm
Encourage readers to think ahead. Most people put retirement on the back burner, so bring it to the forefront.
You help clients build confidence about tomorrow with plain language and real experts, not pressure tactics.
Use this subject line for webinars, workshops, or client onboarding.
Show that your advice comes with no strings attached, to have better engagement chances.
[recipient’s name], discover smarter ways to grow your savings
Type: Personal Finance / Customer Engagement
Tone: Friendly, Encouraging
Speak directly to the recipient and plant a question right in the subject line—who doesn’t want smarter savings?
Use this approach for welcome emails, quarterly updates, or product launches targeting retail banking clients.
Highlight practical tips in the email. Draw readers in with relatable scenarios, such as rising expenses, unexpected bills, or future dreams, and offer real solutions.
Dream home checklist: 7 essentials for first-time buyers
Type: Educational, Lead Magnet, Newsletter
Tone: Supportive, practical
By offering a checklist of your expertise, you provide value right away.
Drop this into nurture flows for new subscribers or webinar attendees.
Big news for [city]: median home prices shifted this month
Type: Local Market Update, Educational
Tone: Informative, attention-grabbing
When used right, numbers set urgency.
Reporting local shifts gives sellers a reason to re-engage and keeps buyers invested in the hunt.
Use this subject line for monthly newsletters, annual wrap-ups, or when the local press covers dramatic price changes.
3 things you’ll thank yourself for in [year]
Type: Listicle, Resource Email, Product Highlight
Tones: Motivational, Specific, Reassuring
You’re hinting at something practical. Things the reader can act on, download, or sign up for.
This format leans into “predictive satisfaction”—the feeling that a future version of you will appreciate the decision you’re about to make. Which works beautifully for product updates, onboarding, or even resource roundups.
3 strategies that helped [similar client] win big in [year]
Type: Tactical, Consulting
Tone: Data-Driven, Practical
People crave lists, tactics, and specifics. Numbers promise substance.
Mentioning a result from a peer company, keeps the story grounded and increases curiosity. Subjects like this work best in competitive or rapidly-changing sectors.
Ready to take on more—can we talk?
Type: Professional, Ambitious
Tone: Assertive, eager, but polite
This line strikes a different tone. A bit more bol and a little more energetic.
It’s a good fit when the person writing the email has already been stepping up, informally leading, or owning higher-level work.
Just the good stuff from [month]
Type: Digest, Recap, Monthly Roundup
Tone: Calm, filtered, time-conscious
No sales, no filler, no dragged-out intros. This one works because it promises a filtered-down highlight reel.
It’s a subject line that respects the reader’s time, and that trust matters.
Newsletter Email Example / Template:
Subject: Just the good stuff from [Month]
Hi [First Name],
Here’s a quick round-up of what mattered in [Month].
✅ New:
- [Short line about product launch, update, or feature]
- [Another key highlight — keep it benefit-focused]
💡 Popular reads:
- [Title of blog/resource] → [link]
- [Another title] → [link]
🎯 Quick stat:
- [One sentence with a surprising or helpful metric]
What’s next?
We’re working on [brief teaser]. You’ll be the first to know when it’s live.
Thanks for reading,
[Your Name]
[Job title, if relevant]
[Company or link]P.S. You can hit reply if you want to share thoughts or ask questions.
Building anything cool this year? [Your company] wants in
Type: Technical Sourcing, Passive Candidate Outreach
Tone: Inquisitive, energetic
“Building anything cool this year?” breaks the template trap for tech recruitment subject lines.
The phrase feels less like an ask, more like a genuine spark of curiosity.
No promises, no “unique opportunity” clichés. Instead, there’s a sense of play.
From year one to now, highlights from our anniversary journey
Type: Story driven, Newsletter, Brand
Tone: Reflective, human, narrative
Some subscriber segments respond strongly to narrative content.
An email with this subject line might include photos of early teams, brief captions about significant product changes, and a closing paragraph thanking the reader for being part of the story.
Surprise price cut on your wishlist picks
Type: Re-engagement Price Drop
Tone: curious, warm
After 30-60 days of silence, use this price drop subject line. Inside, highlight three or more relevant products with their new prices. Then, invite feedback to maintain engagement.
Add a short explanation of why they’re receiving this email to avoid any misunderstandings.
