13 Best Price Increase Email Subject Lines to Reduce Churn

A countdown triggers action. This subject line adds a time-limited offer, prompting the reader to renew, buy, or lock in the lower price.

Use it for promotional periods or annual price increases.

A softer approach, with pricing changes, put the focus on quality and customer outcomes.

Customers feel reassured by the reminder of what the brand stands for.

Sample price increase email example:

Subject: Important Update: [Product/Service] Price Change on [Date]

Hello [First Name],

Thank you for being part of our community. Starting on [Date], the price of your [Product/Service] plan will change to [New Price].

This update will help us continue to improve your experience. You can expect faster support, more features, and a more reliable service.

Have questions? Our support team is ready to help.

Thanks for trusting [Company Name].

This subject line encourages users to renew or upgrade early due to an upcoming price increase. The opportunity to maintain current rates may persuade those on the fence to take action.

This one is extremely good for SaaS, memberships, or anything with a renewal window.

This subject line aims for clarity, naming the company and type of change. Many will may not like the increase, but they’ll appreciate the transparency.

Not all customers want surprises in their inboxes. Price update emails with clear subject lines allow your audience to prepare.

Type: Support led, Customer care, Sensitive

This phrasing works well with price-sensitive segments or long-term customers. Also, mentioning support reduces friction before the email open.

Use this approach when retention matters more than speed.

Type: Educational, Transparent, Trust focused

This subject line is suitable for audiences who ask “why” before “how much.”

Type: Relationship driven, B2B, Warm tone

Choose this when timing and relationships matter more.

Tips for crafting pricing increase email:

• Speak plainly about timing
• Reference the upcoming invoice
• Explain the adjustment
• Share how teams can plan ahead
• Offer a quick call for concerns
• Keep the tone steady and respectful

Type: SaaS, Account, Direct

This subject line fits accounts tied to a specific plan. The phrasing avoids panic and sets a clear expectation.

This line will work well for logged-in users, billing contacts, and renewals.

Type: Professional, Transactional, Pricing

Use this subject line to calm customers. It works best when trust already exists.

The message signals respect for planning cycles and budgets.

In the email body, explain the new price, the reason behind the change, and the support that stays in place.

Price update example email:

Hello [name],

A pricing update will take effect on [date].

The new rate reflects the additional product maintenance and support coverage that many teams requested. All existing features will remain available.

…

If you have any questions, just reply.

Thanks,
The Billing Team

This subject line links pricing directly to new or improved features. It shows users the value, not just the cost.

Everyone likes a balance. Recognizing both the positive and negative aspects of a situation helps set the stage for a nuanced story.

It can help reduce pushback by showing awareness of customer feelings. Include clear explanations inside an email.

Sometimes, a price bump means new features, better support, or more value. This approach highlights the benefits, which can soften negative reactions.