Breaking: [company name] announces [product/event/initiative]
Type: PR, Press Release, Company Announcement
Tone: Bold, newsworthy
Reporters scan hundreds of emails daily, and most fall flat due to corporate jargon or vague introductions.
This PR subject line, however, feels urgent, reads like a headline, and sets a clear expectation. That’s the goal.
Story idea for [outlet name]: [short hook about topic]
Type: PR, Media Pitch, Story Idea
Tone: Professional, respectful
When your contacts scroll fast and your email only gets a brief glance, every word in the subject line has a job.
A subject such as “Story idea for [Outlet Name]: [short hook about topic]” signals relevance, respect, and customization in one short line.
Media Pitch Email Example/Template:
Subject: Story idea for [Outlet Name]: [short hook about topic]
Hi [Editor’s First Name],
I’d like to pitch a story idea that I think would fit well with [Outlet Name]’s coverage.
[The idea: One or two sentences outlining the angle. What’s new, timely, or overlooked?]
[Why it matters: One or two lines explaining who it affects, or what shifts it reveals.]
[Format: Type of piece—e.g., reported feature, short op-ed, Q&A, etc.]
[Approx. word count, optional]
I can send over a draft or outline this week if it’s a fit.
Thanks for considering,
[Your Full Name]
[1-line bio or bylines if relevant]
[Website or portfolio link]
[Phone number, optional]
[company] 2025 impact report—press kit available
Type: Annual Report, Stakeholder Update
Tone: Responsible, structured
Annual reports have grown into narrative tools. Sustainability, diversity, inclusion, economic mobility—it’s all in there now.
This subject line assumes your audience cares. So lead with structure, mention the year and tie it to action.
Just dropped: [app name] is now on [platform]
Type: Consumer Tech, App Launch
Tone: Youthful, fresh
This PR subject line works best for mobile apps, creative tools, and anything meant to feel lightweight. Mention the app and platform directly to ensure clarity.
Save this subject line for press releases targeting Gen Z or public beta rollouts.
[company] q[1–4] performance: key highlights and press brief
Type: Quarterly Results, Company Performance
Tone: Transparent, numbers-led
This works whether you’re public or private, B2B or SaaS. Pair it with a PDF link and three quick bullets inside the email body.
Bonus: You can also reuse this format for product updates and internal communications.
Early beta access: [tool/platform] now accepting testers
Type: Tech Industry PR, Beta Launch
Tone: Curious, technical
Subject line formats like this create urgency without sounding desperate.
They invite readers to be part of the moment.
New research: [trend/insight] changing how [audience] works
Type: Research Announcement, Industry Insights
Tone: Sharp, research-driven
Reports move people when they shake assumptions.
Use this for white paper launches, joint studies, or proprietary benchmarks.
[company] reveals new brand identity, mission, and vision
Type: General PR, Brand Repositioning
Tone: Strategic, optimistic
Rebrands are tricky. Too much polish can make it seem fake, and too little clarity can cause it to be ignored. This subject line strikes the right balance.
Yes, it’s long. However, when used correctly and sent to brand reporters or industry outlets, it provides just enough information to pique interest.
Save it for moments that truly reshape perception.
Major update: [product/feature] adds [new capability]
Type: PR Announcement, Product Update
Tone: Balanced, news-first
Update subjects don’t have to sound like marketing. Keep it straightforward. Explain what changed and why it matters.
Statement from [company] regarding [topic]
Type: Crisis Communication, Public Statement
Tone: Measured, factual
Not all press releases carry good news.
When things go sideways—a breach, an outage, or a layoff—this format helps contain confusion.
It is neutral yet clear.
[exec name] joins [company] as [role]—statement included
Type: Industry Commentary, Executive News
Tone: Direct, assertive
Executive changes are common, but the right framing can push the email to the top of the media stack.
Use full names, and roles for clarity here.
[company] raises $[amount] in series [letter]—press release enclosed
Type: PR, Funding, Startup Media
Tone: Precise, bold
Funding announcements thrive on structure. The round and amount are non-negotiable.
This one’s built for tech reporters, startup media, and VC blogs. Don’t hide the details behind flair.
[company] partners with [partner name]—full details inside
Type: Event PR, Partnership Announcements
Tone: Inviting, collaborative
Partnerships generate interest. Whether it’s cross-industry or a niche alignment, naming both players makes the subject feel newsworthy.
This format also offers balance. It recognizes the partner, avoids clickbait, and hints at exclusivity.
[product name] is live—press release and early access here
Type: Business, PR Outreach, Product Launch
Tone: Professional, informative
The subject line focuses on what’s real—product’s live, press release included.
Try it when launching SaaS products, mobile apps, APIs, or integrations with major platforms. It also sets up direct access to your media kit.
It’s clean, straightforward, and press-friendly.
Fresh case study on [topic] for your audience
Type: Case study, Digital PR
Tone: Professional, data led
Case studies bring concrete detail that many content teams like to reference, particularly on B2B blogs.
The email can summarize the main story in three lines: problem, approach, and result. Then, it can link to the full breakdown.
New data piece that supports your [topic] article
Type: Digital PR, Data outreach
Tone: Insightful, professional
Data driven content often earns links faster than generic posts, so a subject that points straight at a new data piece sets the tone for a more substantial outreach email.
The email can preview one or two statistics, mention methodology in a sentence, and link to the full research so the editor can check credibility.
