A year of wins: see what [team/company name] achieved together
Type: Year-in-Review, Team, Recap
Perfect for end-of-year, anniversary, or campaign wrap-ups!
Everyone loves a retrospective, but only if it’s focused.
Use this kind of subject to highlight team wins, project launches, or personal milestones.
Thank you for [number] years of support at [company name]
Type: Customer appreciation, Business anniversary
Tone: Sincere, direct, humble
Gratitude often forms the heart of company anniversary email, and this one makes that intent explicit.
Celebrating [number] years together at [company name]
Type: Business anniversary, Customer appreciation, Marketing
Tone: Warm, grateful, inclusive
This business anniversary subject line celebrates a shared milestone. It signals partnership and long-term trust, matching the way retention experts describe milestone communication in loyalty programs.
From year one to now, highlights from our anniversary journey
Type: Story driven, Newsletter, Brand
Tone: Reflective, human, narrative
Some subscriber segments respond strongly to narrative content.
An email with this subject line might include photos of early teams, brief captions about significant product changes, and a closing paragraph thanking the reader for being part of the story.
Anniversary recap, results we achieved together in [year range]
Type: B2B review, Anniversary recap
Tone: Data driven, collaborative, confident
Many account managers like to pair company anniversaries with simple performance summaries, and this company subject line sets that expectation.
The wording positions the email as a recap rather than a sales pitch, which appeals to senior stakeholders who value numbers and clear outcomes.
One more year together, new perks for customers like you
Type: Retention, Benefit update, Anniversary
Tone: Encouraging, appreciative, optimistic
Sometimes a business anniversary coincides with a new tier of benefits, a refreshed loyalty program, or an upgraded support system.
This subject signals that the company wants to give back as part of the anniversary celebration.
Customer Anniversary Email Example
Subject: One more year together, new perks for customers like you
Hi [First name],
Another year with [Company Name] is coming to an end this week. To say thank you, the team has added a few new perks, including [perk one] and [perk two].
These benefits are now available in your account and will be applied automatically whenever you place an order or log in.
No codes to remember—everything applies automatically.
Thank you again for staying with [Company Name].
Warm regards,
[Sender name]
[Title, Company]
Your anniversary with [company name] comes with a small gift
Type: Customer anniversary, Retention marketing
Tone: Friendly, appreciative, rewarding
Anniversary campaigns don’t have to focus solely on the company’s age. Many teams create journeys that celebrate the customer’s join date.
In such cases use this subject line.
First year with [App] complete, congratulations
Tone: Warm
Phrases “first year” and “complete” form a neat temporal bookend.
Your [year] recap is ready. Let’s look back together
This one is straightforward and powerful. Adding personalization with the year (like “Your 2025 recap”) helps people instantly understand what’s inside. The phrase “Let’s look back together” softens the tone. It feels like a friend is reaching out, not a brand bragging about its performance.
Perfect for SaaS apps, streaming platforms, learning tools, or fitness trackers that can showcase usage stats or highlights.
Thank you for being part of our year, [name]
Gratitude emails always work, but this one’s more human than most. It’s warm and personalized without sounding robotic.
This kind of subject line isn’t about clicks—it’s about connection. It performs best when paired with a heartfelt message inside the email, not a sales push.
Tip: don’t rush it. Send this toward the very end of December or early January to reflect on the full calendar year. And keep the tone gentle and sincere. Your audience can feel the difference.
Look at us, one year together 🎉
Type: Customer anniversary, eCommerce or SaaS.
This anniversary subject line works because it frames the milestone as a shared win.
Tips
- Add preview text that extends the feeling: “Time for a thank‑you gift.”
- Send within 24 hours of the subscriber’s actual sign‑up date.
- Segment by tenure; skip churn‑risk users to avoid awkward timing.
One‑Year Anniversary Email Example
Hi [First Name],
One year ago you joined [Brand].
To celebrate, here is 20% off everything you love. Use code YEARONE at checkout. Thank you for sticking with us.
Your [Brand] journey turns two today, a surprise awaits
Type: Loyalty anniversary, subscription upgrade push.
Tone: Warm, friendly, slightly mysterious.
The word “journey” suggests a narrative and piques curiosity. Meanwhile, “surprise” triggers the Zeigarnik effect, which is when the brain wants to resolve unfinished business.
Tips
- Follow with an email body that reveals the gift in the first scroll.
- Limit the offer window to 48 hours; scarcity lifts click‑throughs.
Happy work anniversary, [Name], the team is cheering for you
Type: Internal HR, employee engagement.
Tone: Sincere, celebratory, people‑first.
Mentioning the team in a subject line elevates the message from corporate formality to genuine applause.
Tips
- Add a photo of the employee in the email body, not in the subject.
- Encourage peers to reply with quick kudos to drive culture forward.
This Subject Line Can Also Be:
- Cheers to your milestone, [Name]!
- [Name], your dedication shines one year brighter
A toast to your purchase anniversary, enjoy 10% off
Type: Retail purchase anniversary, re‑engagement.
“Toast” paints a mental image, guiding readers to celebration. This subject line sets a clear value, which lifts open intent.
Pair this line with a hero image of the product the customer bought last year.
Cheers to 365 days with us, here’s your gift
Type: Customer anniversary, promotional reward.
I chose “365 days” because it sounds precise and familiar. It feels less generic than “one year.”
Saying “Here’s your gift” creates warm anticipation without overselling.
Tips
- Use dynamic tags so each recipient actually sees their exact sign-up date.
- Follow with a playful GIF or a gift-box image in the email body.
Guess what? We’ve been together 6 months already
Type: Milestone reminder, mid-year check-in.
This line works for mid-year milestones at six months, it feels less formal than “half-year.”
Beginning with a question grabs attention, and “Guess what?” adds a playful vibe, which lowers one’s guard before revealing the news.
Tips
- Pair with a quick survey asking “How’s it going so far?”
- Offer a small incentive for feedback, like a free resource or guide.
Happy anniversary, [Name]! Your review means the world
Type: Engagement boost, review request.
This anniversary subject line plays on gratitude and social proof. Asking for a review leverages the celebratory mood.
Tips
- Include direct stars or a one-click review button in the email.
- Thank responders publicly in your next social post to build community.
Four trips around the sun with us, enjoy a free upgrade
Type: SaaS subscription anniversary, upgrade incentive.
Revisiting the “sun” metaphor feels fresh again at year four. Offering a “free upgrade” in the same line makes value obvious. This combination invites clicks from power users who want more features
Tips
- Highlight which specific feature sets the upgrade unlocks.
- Limit the free upgrade period to boost urgency.
Five years of trust, let us thank you properly
Type: Anniversary appreciation, B2B outreach.
Trust ranks high in B2B, so “years of trust” resonates. Promising to “thank you properly” implies a meaningful gesture, such as a dedicated case study, a personalized gift, or an exclusive webinar.
Tips
- Deliver a custom report or ROI analysis as your “thank you.”
- Schedule a brief call with an account manager to strengthen the relationship.
Ready to wrap this year with something special?
Ready to wrap this year with something special?
This end-of-year subject line adds intrigue while maintaining a personal touch. “Wrap this year” plays on the idea of both finishing strong and gift wrapping, so it’s perfect for eCommerce brands, newsletters, and SaaS annual wrap-up emails.
It also triggers a curiosity loop. What’s special? A sale? A thank-you? A message from the CEO?
Celebrating 5 years, enjoy 35% off sitewide
Type: Anniversary Price Drop
Tone: Celebratory, warm
Anniversary emails see stronger emotional connection.
Inside the email body, share a brief thank‑you note, then reveal savings.
I recommend using this price drop subject line once per year with updated statistics to maintain its authenticity.
You kept us growing, thank you
This gratitude email subject line works when your company hits a user milestone, finishes a funding round, or crosses an anniversary.
“You” comes first, so readers claim the credit.
Tips
- Keep the email body short
- Add one number that shows progress—say 5,000 users in 24 months
- Ask for feedback.
Type
Milestone Celebration
Tone
Humble, uplifting, heartfelt
This Subject Line Can Also Be:
- You made 10,000 checkouts possible
- Growth story powered by you
We Appreciate You, Here’s a Small Gift
Type
Loyal-customer thank-you, promo incentive
Tone
Generous, straightforward
Why It Works
Gratitude plus tangible reward sets clear expectations. The comma signals a two-part promise: appreciation first, perk second.
Reciprocity theory teaches that unexpected gifts spur repeat purchases.
Use this line for anniversary coupons, credit top-ups, or surprise swag. Make sure the gift feels swift. Digital codes beat delayed shipping, and mention the shelf life in the preview text so FOMO amps urgency without sounding pushy.
Thank you for being part of the journey
Tone
Nostalgic, calm, reflective
Why It Works
“Thank you for being part of the journey” leans into the story. It’s perfect for emails that recap a year, celebrate a company birthday, or simply mark a turning point.
“Journey” suggests that this isn’t a one-time transaction; it’s a relationship. Relationships need milestones.
Use this line to reconnect with inactive users or re-engage folks who helped during an early stage. It’s also effective at closing the loop on campaigns. Add a visual recap or timeline inside the message for added impact. This message reads well during seasonal transitions, such as year-end or back-to-school shifts.
Example Email
Hello [First Name],
When we launched this thing, we had no idea how much support we’d find in people like you.
Whether you joined on day one or sometime later, we want you to know this journey mattered more because you were in it.
Here’s a look back, and a glimpse of where we’re headed.
Celebrating one year together, thank you
Type: Anniversary and Retention
Tone: Sincere, Upbeat
Anniversary emails combine nostalgia with forward momentum.
A clear time marker (“one year”) fosters relevance, and longer lines still work.
Sprinkle in a memory from the beginning of the relationship—the first order or ticket solved—so the reader feels seen.
If you have a loyalty program, this is the perfect place to offer bonus points or an invitation to an insider webinar.
