Just checking… still interested?
Type: Re-engagement, Interest-Based Retargeting
Tone: Respectful, Curious, Subtle
You’re gently tapping to see if the reader is still interested. This works well for following up with leads, offering product trials, or encouraging visits to the pricing page.
Use it when someone shows strong intent, but doesn’t convert. This shows that you noticed without pressuring them.
Your free trial is about to end
Type: Trial-Based Retargeting, SaaS, Subscription
Tone: Informative, Reminder-Driven, Actionable
This subject line is plain and straightforward, intended to send a reminder. Use this subject line toward the end of any trial or preview access. Lead with clarity, avoid pressuring readers, and make the transition smooth.
Hey [First Name], ready for round two?
Type: Re-engagement, Post-Trial, Fun Retargeting
Tone: Lighthearted, Reinviting, Familiar
Use this subject line when a user took an action but hasn’t returned, like trying a tool, attending a webinar, or reading a guide. It’s especially useful for nudging users from freemium to paid.
