Your [order number] is confirmed, here’s what happens next
Type: Ecommerce, Order Confirmation
Tone: Direct, Reassuring
Order confirmations play a starring role in ecommerce email. Your customer expects a fast response. Nothing is worse than uncertainty after hitting “buy.”
Use this subject line when you want to convey clarity and progress.
Your last-minute christmas delivery checklist (don’t miss out)
Type: Marketing, eCommerce, Urgent Reminder
The last-minute scramble when customers race against the clock to buy gifts can create real anxiety. And this holiday email subject line acts as a gentle reminder.
December deals await: save before the year ends
Type: Marketing, Promotional, eCommerce, Loyalty
This year-end subject line calls out to shoppers who want to catch a deal before January resets the slate.
December updates: what’s changing, and what’s staying the same
Type: Operations, Support, Business, Professional
Sudden changes in December catch people off guard. New holiday hours, a different returns policy, or a shift in support coverage can land at the worst possible moment.
This subject line does something rare. It names the elephant in the room—everyone expects at least one process to shift in December.
Stuck on a gift? Get support from our elves today
Type: Support, Humor, Lighthearted, Customer Experience
A little humor can cut through inbox, especially if the support team doubles as creative helpers.
Try this when you want your brand to feel both approachable and actually helpful.
First [number] orders. Thank you for kicking us off
Type: eCommerce, Launch, Customer
A little gratitude goes a long way, especially in retail or direct-to-consumer emails.
Your order from [brand] is on the way
Type: Transactional, Post purchase, eCommerce
Tone: Clear, reassuring
This subject line tells shoppers exactly what they want to know after making a payment. Post-purchase subject lines like this also help reduce “Where is my order?” tickets.
Post Purchase Email Example/Template:
Subject: Your order from [Brand] is on the way
Hi [Name],
The package for order [Order Number] left the warehouse and now sits with the carrier. The tracking link below shows each step.
Tracking: [Tracking link]
A short care tip is included in the help guide to help your [Product] last longer.
Thank you for your purchase.
[Brand] Support Team
Your [product] care guide
Type: Education, Post purchase, eCommerce
Tone: Helpful, steady
When buyers care for a product well, it lasts longer, which protects brand trust and reduces the return rate.
The email should show simple steps with images or short lines.
One more thing before your order ships
Type: Check, Post purchase, eCommerce
Tone: Alert, calm
The subject line creates a pause, and for a good reason. Rather than shipping the wrong item or to the wrong address, you should double-check with the customer.
Give $10, get $10—your store credit is waiting
Type: eCommerce, Rewards
Tone: Quick, transactional, bright
Retailers, direct-to-consumer (DTC) brands, and app-based stores love this format. Dollar-based incentives feel tangible, especially for frequent shoppers.
Keep your message copy crisp: list steps, show what’s in it for both, and use email subject keywords like “store credit” and “referral reward.”
Your order #[number] is confirmed – track your delivery
Type: Transactional, Order Confirmation, Ecommerce
Tone: Friendly, informative, proactive
Order confirmation emails compete with dozens of retailers for that coveted “opened” status.
Buyers expect immediate feedback, and this subject line combines acknowledgment with action.
Thanks for joining [store name], here is how shopping works
Type: Onboarding, Account, Ecommerce
Tone: Clear, educational, reassuring
Some ecommerce brands sell higher priced products, custom items, or subscriptions, so customers want clarity.
A welcome email that promises a simple walkthrough sets the right expectations.
Welcome to [store name], a small gift waits inside
Type: Welcome, Discount, Ecommerce
Tone: Warm, appreciative, inviting
For an ecommerce website that wants a friendly first touch without sounding aggressive, use this subject line.
Emails perform better when a reader understands the benefit from the subject line, and this example stays very clear about value.
2 minute feedback survey about your recent [order]
Type: Feedback, Post purchase, Ecommerce
Tone: Clear, respectful, time conscious
This survey email subject line is effective after a purchase has been completed. It works especially well when you already send order confirmation and shipping emails in the same thread.
Early access preview for [new collection]
Type: Ecommerce, VIP, Marketing
Tone: Exclusive, warm
Many ecommerce teams run segmented campaigns for high intent customers, and this sneak peek subject line fits that strategy.
The phrase “early access preview” signals that the email arrives before the general release, which helps loyal customers feel seen.
Apologies for the confusion around [order number]
Type: Transactional, Customer support, Ecommerce
Tone: Empathetic, service focused, clear
Support teams who manage order issues need to apologize without feeling personal and grounded.
This subject speaks directly to one customer, not to a broad list. It also carries the order reference, which helps the inbox stand out next to generic marketing emails.
Requested refund denied, see store policy below
Tone: Firm, transparent
By front-loading the decision, customers won’t be left guessing. “See store policy” provides a rationale, which reduces emotional flare-ups.
Usage Tips for Emails
Always link the relevant clause in your return policy, not just the homepage.
Fresh drop alert, meet our new arrivals
Type: Marketing, eCommerce, Product Launch
Tone: Urgent yet friendly
You speak to curiosity and speed at once. “Fresh” signals novelty, “alert” lifts urgency, and “meet” feels personal.
When to Use
Use this subject line right after a big product update, ideally within the first hour of inventory going live.
This Subject Line Can Also Be:
- Just in store, see what landed today
- New arrivals have landed, choose yours now
New Arrival Email Example
Hey [first name],
You asked, we listened.
The latest collection is on the shelf, and the sizes you love are ready.
Stock moves fast, so take a peek while everything is still here.
See you inside,
The Store Team
Your weekend just got better
Type: Promotional, Lifestyle, Ecommerce, Product Highlight
Tone: Upbeat, Teasing, Suggestive
It makes the reader ask, “Why? What changed?” That curiosity makes this subject line effective. It works for product launches, weekend sales, or surprise drops. Just make sure the email content delivers on the promise.
Too good to wait until Monday
Type: Promotional, Business, SaaS, Deal Alert
Tone: Urgent, Clever, Benefit-Driven
This line plays with the “Monday mindset” and positions your offer as too good to delay. Use it for software features, exclusive discounts, or upgrades.
20% off. Just because you’re missed
Type: Retention, Win back, Ecommerce
Tone: Incentive-based, Friendly, Promotional
Direct and heartfelt. Adding a discount can increase clicks by up to 40% in win-back sequences. But what makes this work is the emotional cue.
Use this subject line if the user hasn’t bought something from your site or visited it in the last 60 days. The main body of the email should be gentle and not pushy.
This Subject Line Can Also Be:
- Your loyalty means the world. Here’s 20% off.
- Still here, still saving a spot for you.
Winter gear price slashed up to 50%
Type: Seasonal Sale Drop
Tone: timely, informative
Highlight the season, name the cut, and promise real value. Seasonal relevance lifts engagement by nearly 30% when timed right.
Use this email subject line when snow is falling or winter wardrobes are changing. You can also adjust it based on different seasons.
In the body of the email, group the top four items with before-and-after tags and add a “limited stock” note. Suggest bundling deals to increase the average order value.
Your cart just got cheaper by 20%
Type: Cart Abandonment Alert
Tone: Helpful, persuasive
Cart abandonment emails already have a 10-15% click-through rate.
adding a price drop boosts rescue rates further.
Include the exact items in the email body, highlight the savings, and include a “Complete purchase” button. Add trust cues, such as free returns, to ease hesitation.
Fresh on the shelf, [name of product] just dropped
Type: Marketing and E‑commerce
Tone: Friendly curiosity with a hint of urgency
Invite readers to peek at something genuinely new, and you promise immediacy, all in one compact line.
Use this email subject line when a single hero item, maybe a sneaker or a gadget, deserves the spotlight.
This Subject Line Can Also Be:
- New Arrivals Alert, [Product Category] Just Landed
- Hot off the Press, [Product Name] Is Here
A little thank you gift inside
Everyone loves surprises, and “gift” signals value without spoiling the contents.
Keep the email body tight: reveal the code, outline expiry, and invite feedback.
If you fear spam filters, place brand name first, “[Brand] has a thank you gift inside.”
Be mindful of frequency. Use once per quarter to avoid diluting curiosity.
Side note: GetResponse data shows open rates rise 12.8 percentage points year‑over‑year when emails carry clear benefit language.
Type
E‑commerce Post‑Purchase
Tone
Curious, friendly, incentive‑driven
Gift Email Example
Hey Jordan,
We tucked a 15% off code below to say thanks for choosing our biodegradable notebooks.Use it any time this month, and drop us a note if the paper feels smoother than last year’s batch.
Your Account Is Live, Let’s Build Momentum
This onboarding subject line first confirms activation, then shifts to teamwork with the word “let’s.”
Readers feel guided, not lectured.
Quick Tips
- Add a GIF of a moving progress wheel to visualise “momentum.”
- Insert a 10% discount if profile completion happens within 48 hours.
Type
E‑commerce, Subscription Box
Tone
Upbeat, Collaborative
Free shipping, ends at midnight
Why I picked it
Most e-commerce shoppers chase free delivery, yet only 31.08% of retail messages get opened on average, per MailerLite’s 2025 benchmarks.
Place the perk first, then a ticking clock. The countdown frame taps that “urgent” cue. It’s a proven hook in promotional lines.
Keeping verbs simple signals clarity and trust, so spam filters stay quiet.
Type
E-commerce Promotion
Tone
Clear, time-sensitive
A quick thank-you gift, 15% off today
Why I picked it
Gratitude softens sales talk.
Here I front-load “thank-you” to spark positive emotion, then quantify the perk.
Numbers stand out in crowded inboxes, and they stay readable. Klenty’s research found that open rate can nearly double when a name or pain point feels personal; a genuine thanks builds that same closeness.
I also added “today” to curb procrastination yet keep pressure gentle.
Type
Customer Appreciation Promotion
Tone
Warm, appreciative, mildly urgent
Flash deal, 120 minutes of crazy prices
A two-hour window sounds wildly tight, and that scarcity pushes clicks.
Global averages show only 19.21% of broadcasts get opened, so stacking “flash,” a firm timeframe, and an emotional adjective (“crazy”) can vault you above the norm, based on WebFX 2025 email benchmarks.
I avoid symbols, lean on rhythm, and break the rule of perfect form just a touch, because that imperfection reads human.
Type
Flash Sale
Tone
High-energy, urgent
This subject line can also be
- Two-hour sale, prices melt fast
- 120-minute deal drop, hurry in
Upgrade your workspace, save $50 on Pro Plan
For SaaS, lead with the benefit (“upgrade”) and quantify savings. The specificity sidesteps vague hype, and “Pro Plan” clarifies scope.
Personalized versions lift opens by roughly 22%, so adding a first name token can bump performance further. Because B2B buyers weigh ROI, a direct dollar figure satisfies the analytical side, while “save” strokes the emotional side.
Type
SaaS Subscription Promotion
Tone
Professional, value-driven
Heads up, prices drop for 24 hours only
You can trust scarcity. Words like “urgent” or “expires” push opens because they spark fear of missing an offer.
I keep the line short, so mobile previews don’t clip the promise. The phrase “24 hours” states a clean deadline, and “heads up” feels conversational, not pushy.
Together, clarity and urgency create a gentle nudge, and clarity also steers clear of spam triggers.
Type
Limited-Time Sale
Tone
Urgent, direct
Early access, new collection drops tomorrow
Behavior-triggered sends crush broadcast averages.
This subject line promise exclusivity up front (“early access”) and then confirm the timeline (“tomorrow”).
Shoppers plan wardrobes or wish lists; a clear drop date starts that mental countdown.
No fancy adjectives, no hype. Just timing and privilege, backed by data that shows exclusivity fuels curiosity.
Type
Exclusive Preview
Tone
Excited, respectful
Last call, cart reminders vanish at noon
Cart-rescue messages stay inbox royalty. I lean on “last call” to set urgency but soften with “reminders vanish,” hinting that you, not I, control the outcome.
Noon offers a specific anchor rather than a vague “soon,” making the threat real.
The subject line nudges action and mirrors the gentle prod tone used in the body copy.
Type
Abandoned Cart Recovery
Tone
Supportive, urgent
Midnight flash, 40% off everything
Midnight hints at exclusivity, almost like a secret after-hours shopping pass.
Anchor the benefit (for example, 40% off) to set clear value, since specific numbers beat vague savings.
Curiosity plus certainty plays well with late-night scrollers who treat email like a deal hunt.
Short clauses, active verbs, and no fluff keep spam filters calm.
Type
Flash Sale, Lifestyle Retail
Tone
Clear, slightly mysterious
Order confirmed, thanks for choosing us
Triggered messages, such as purchase receipts, have the highest engagement rates in email marketing.
GetResponse’s 2024 benchmark shows an average open rate of 45.38 percent for triggered messages, which is nearly six points higher than the rate for generic newsletters.
Since customers scan quickly, I keep the opener specific. “Order confirmed” provides context, and the thank-you strikes a balance between utility and warmth. Include the brand name or order number in the preview text, not the subject line, to maintain scannability.
Type: Transactional and eCommerce
Tone: Clear, Friendly
Your cart still waits, want to check out?
Tone
Friendly curiosity
Why this line works
I speak directly to you in the present tense and add a light question to spark engagement.
Abandoned cart nudges often have a higher success rate because the customer has already expressed interest in making a purchase.
This subject line can also be
- Your items are saved, ready when you are
- A small reminder, your basket is one click away
Example email
Hi [First Name],
I noticed a few goodies lounging in your cart.
Here’s a quick path back to checkout, plus a surprise 5% thank you discount valid till midnight.
Jordan from StoreCo
Extra tip
Using urgent phrases can increase open rates by 22%. However, use them sparingly to avoid fatigue.
