Cookie Policy

Information about our use of cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

We use Google Analytics to collect information about your online activity on the website, such as the web pages you visit, the links you click, and the searches you conduct on the website. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website, where visitors have come to the website from and the pages they visited. Please visit the Google Analytics Support pages for further information about the data gathered using Google Analytics.

Google AdWords and Bing Ads Remarketing – this helps us to advertise HeroThemes across the Internet, in particular on the Google and Bing Ad Networks. You may then be displayed ads based on what parts of the HeroThemes site you have viewed by placing a cookie on your web browser. This cookie does not in any way identify you or give access to your computer or mobile device. The cookie is used to indicate to other websites that “This person visited a particular page on the HeroThemes website, so show them ads relating to that page.” Google AdWords and Bing Ads Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookies Cookie Name(s) Purpose / More Information
Google Analytics
  • _gat
  • _ga
  • _gid
  • ga-disable-{UA code}
  • AMP_TOKEN
  • __utmx
  • __utmxx
  • _gaexp
These cookies are used in the Google Analytics service which is used to estimate our audience size and usage pattern.

For more details see the Google Analytics Privacy FAQ

OptinMonster
  • _omappup
  • _omappus
These cookies are used by OptinMonster to allow you to sign up to the newsletter and recognise you when you return to our site, if you have opted in or out.

For more details please see the OptinMonster privacy policy

Session Cookies
  • PHPSESSION
  • wordpress_logged_in_{user id}
These cookies are used to allow you to use our site in a way that makes your browsing experience more convenient, for example, by allowing you to store items in an electronic shopping basket between visits.

If you register with us or complete our online forms, we will use cookies to remember your details during your current visit, and any future visits provided the cookie was not deleted in the interim.

Bing Ads
  • _uetsid
These cookies are used by Bing Ads to store information about your preferences, and so allow us to customise our site and to provide you with offers that are targeted at your individual interests.

For more details, please see the Bing Ads privacy policy

Stripe
  • __stripe_mid
  • __stripe_sid
These cookies are used by Stripe to provide eCommerce functionality.

For more details, please see the Stripe privacy policy

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookie.

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.