HeroThemes AI Agent is an AI-powered assistant that utilises large language models (LLMs) and retrieval-augmented generation (RAG) technologies to deliver dynamic responses and support based on both user input and indexed content.
By using the HeroThemes AI Agent, you acknowledge and agree to the collection, storage, and processing of data as described herein. You also agree to acceptable use of the service as defined in this section.
1. Information Collection and Usage
When interacting with the HeroThemes AI Agent, the following types of data are collected, processed, or indexed:
a. User-Provided Input
- Queries, prompts, feedback, or text-based interactions submitted by users.
b. Session Metadata
- Timestamps, browser type, language preferences, user-agent details, IP addresses, and system identifiers used to maintain continuity and improve service quality.
c. Retrieved and Indexed Content (RAG Priming Data)
To provide accurate and context-aware responses, the HeroThemes AI Agent indexes and retrieves information from various internal and user-provided sources (“priming data”), which may include:
- User Website Content and Associated Data: All content made available by the user on their website(s), including structured and unstructured content across pages, posts, products, and other WordPress, CMS-generated and Server resources.
- Knowledge Base Articles: Documentation, support content, how-to guides, and troubleshooting references.
- Blog Posts: Informational and editorial content authored by or hosted on the user’s site.
- Product Pages: Descriptions, specifications, updates, feature lists, and associated media.
- Post and Page Metadata: Tags, categories, author names, permalinks, SEO metadata, custom fields, and structured schema where applicable.
This data is processed and stored to support real-time information retrieval via RAG systems. Updates to content may be re-indexed periodically.
d. Usage Data
- Logs of queries, AI responses, and interaction flows may be retained for quality assurance, improvement, and operational monitoring.
2. Data Retention and Storage
- Data may be retained to support AI performance optimisation, service continuity, legal obligations, and technical diagnostics.
- Indexed content and interaction data may be cached or persisted across sessions for improved contextual accuracy.
3. Third-Party Processing
HeroThemes may transmit data to third-party LLM and RAG infrastructure providers to facilitate natural language understanding and generation. This includes:
- User input and session metadata.
- Retrieved snippets of indexed content.
By using the AI Agent, you agree to the transmission and processing of this data for the purposes of providing the service.
4. Data Security
HeroThemes employs robust security measures, including:
- Industry standard encryption for all data transmissions.
- Role-based access control and detailed audit logs.
- Secure indexing and caching processes.
Users should not provide personal, sensitive, or confidential data via the HeroThemes AI Agent.
5. Use and Limitation
The HeroThemes AI Agent is intended for support and informational use only. It does not provide legal, financial, or medical advice. Your use of the AI Agent signifies agreement with this addendum and this privacy policy.
6. Acceptable Use
By accessing or using the HeroThemes AI Agent, you agree to adhere to the following Acceptable Use Policy. Failure to comply may result in suspension or termination of your access without prior notice.
6.1. Prohibited Activities
Users must not employ the HeroThemes AI Agent to:
- Engage in unlawful activities, including but not limited to:
- Violating any applicable laws or regulations.
- Promoting or engaging in illegal activities.
- Compromise the privacy or rights of others, such as:
- Collecting or disclosing personal data without consent.
- Engaging in activities that infringe upon the rights of others.
- Disseminate harmful or misleading content, including:
- Spreading false or misleading information.
- Engaging in harassment, bullying, or defamation.
- Promoting violence, hatred, or discrimination based on protected attributes.
- Circumvent security measures, for example:
- Attempting to bypass or disable safety features or restrictions implemented in the HeroThemes AI Agent.
6.2. Account Termination
HeroThemes reserves the right to suspend or terminate user access to the HeroThemes AI Agent without prior notice if there is a reasonable belief of policy violation. This measure is in place to protect the integrity of our services and the safety of all users.
Latest Update of this Policy: May 14th 2025.